Airly Crackers
These delicious, environmentally-friendly snacks help reverse the effects of climate change through negative-emission farming practices. This means every box sold removes greenhouse gasses from our atmosphere.
Our first task was to spread awareness and educate consumers about the great taste and important mission of this new product. We quickly created these vibrant still-life images to get the message out in social, OOH, video, and print.
We then launched Take Snacktion, Airly's first brand campaign, with the goal of removing 30 tons of C02 from the air by 2024.
Social, influencer content, and pre-roll ads drove to a pledge where people could signup to help Airly reach its goal for the chance to win fun prizes.
